As part of its announcement of the new iPhone operating system today, Apple has expanded the abilities of the iPhone's software development kit (SDK). Now app designers will be able to charge you money while you're using an app instead of just when you buy it. For example, you might be able to get Levels 1 to 10 of a game when you first get it from the App Store, but then it'll prompt you to cough up more cash if you want to see Levels 11 and above. Free apps won't be able to do this, though.
Anyone else totallycompletelyhugely excited to spend more money on their iPhone?