Driving remote-controlled toy cars with a BlackBerry Storm is cool enough, but the McLaren team takes that idea way beyond that, using the smartphone to control an actual car. Look what happens when Formula 1 champion driver Lewis Hamilton drives a $4 million McLaren F1 racecar with his cell phone.
Even the toy car segment is remarkable, complete with an in-car camera shot. This couldn't have been accomplished in one take! But then, when you have the viral video budget of Euro-phone giant Vodaphone, the world's largest cellphone company, footing the bill, you can take weeks to shoot such things. Big fun.
Via The Awesomer