What does Star Trek smell like? You'll find out this spring when three new fragrances waft across the marketing-soaked world. Take your pick of "Tiberius," "Pon Farr" or "Red Shirt," and boldly go into strange new worlds of olfactory peculiarity.
What's up with this? CBS launched a Star Wars-rivaling multi-pronged merchandising program that includes such 23rd-century items as Monopoly games, pajamas, cufflinks and cookie jars, all part of the release of the next Star Trek movie on May 8th.
Nerds everywhere will be wearing this stuff, which will certainly smell better than that telltale aroma of Cheetos and Mountain Dew.