Your average cubed-shaped anything isn't normally all that special — that is, until you find out that the name behind it is Borg. Roger Borg, in this case, who isn't a robotic construct at all. Rather, he's an awesome designer experimenting with stacking neon lights atop one another to create some interesting shapes.
By using hand-bent neon tubes as opposed to a bulb and the like, "light is dispersed not from its interior," Borg says, "but from its exterior." He can also get a lot of different colors out of one fixture by using a cascade of different colored tubes. His lights won't try to take over the universe, but they could invade art galleries and maybe even living rooms in the future.