The making of a Super Bowl commercial: Bridgestone's awesome moon roadster

While the 3D commercials were a drag, there were still quite a few spots during the Super Bowl that left us feeling all warm and tingly inside (the new Star Trek trailer and PepSuber come to mind). My favorite was Bridgestone's "Hot Item" ad — viewable above — which showed a pair of astronauts ripping across the moon's surface in a swanky lunar roadster, only to have their tires jacked by aliens.

What really impressed us was just how sweet that moonrover is, but it's no surprise — Bridgestone commissioned Anthony Sims to design it, who you may remember is all about making travel in space look really damn good.

Check out his concept sketches for the "Hot Item" moon-roadster down below, and click Continue for a behind the scenes look at the making of Bridgestone's commercial. (UPDATE: We dropped Anthony Sims a line and he sent us some more info — check it out after the jump.)





DVICE: How long were you given to work on the designs?
Anthony Sims: The creative process was pretty quick and we had the design pretty much nailed down in 2 and a half weeks. Unlike the original moonrover, I didn't model this one, the people over at epoch films had their own very professional modelers/animators.

D: How much creative freedom did you have?
AS: You can see the original dune buggy they used for the shoot in the "making of" video on my blog. Basically they used that as a template to then model over in CG. As you can see in some of the sketches, I tried to stick a little too well to the original, but they told me on the second round to go all out and make it bigger, which is what ended up in the final sketches. It's kind of the same form language as the original moonrover with more futuristic addons like the turbines and articulating suspension pods.

D: What's on the drawing board next for you?
AS: Since I last talked to you I did a 3 month internship at Mazda and still want a career in automotive design, but with the economy am open to transpotation (aviation, public transport) or even entertainment. Nevertheless I still look forward to a less stagnant future for the auto industry where great ideas wont take 10 + year to actually make it onto a car.

Via Anthony Sims

(Thanks, Anthony!)