Wouldn't it be fun to be able to see a 3D model of the completed Lego set you were considering buying without even opening the box? It's possible thanks to augmented reality. Metaio, a company in Germany, has designed a setup that allows you to hold up a box in front of the screen, with a model of the completed set appearing on the box automagically on the screen.
It's a one-of-a-kind setup for now, but Lego may be bringing this Digital Box to other stores worldwide if this one is successful. And I don't know how it couldn't be, I mean, look at it! It's such a cool idea.