DriveAssist will hold all your calls, so you can hold onto that wheel

When you get a call while you're driving, what do you do? Do you pick it up, or let it go to your voicemail? Of course there's always a temptation to grab it, especially if you think it may be an emergency. Driving while distracted, however, is starting to become more and more of a problem, and one that's costing lives.

Rather than ban cell usage or simply hope drivers can multitask, Canadian software company Aegis Mobility has developed software that bridges those two extremes. Called DriveAssist, the software detects whether or not you're driving and will hold your calls, letting the person on the other end of the line know that you're currently behind the wheel. And don't worry — if it's an emergency the caller can dial in an override and reach you.

Aegis Mobility is currently talking with telecom companies to offer the service to customers as an added monthly fee.

Aegis Mobility, via Yahoo Tech, via Textually