Amazon just rolled out Windowshop, giving us a peek at the web shopping environment of the future. It looks simply gorgeous, similar to the iTunes Cover Flow where album covers float by in graceful 3D. Amazon populates its Windowshop site with its most popular books, movies and music.

Besides the smooth navigation, the neat thing about this is the trailers/demos that start playing when you select an item. It's a good beginning, and especially appropriate for browsing, but when you're looking for something specific, well, it's not quite there yet.

We like it. We can imagine this cool concept evolving way beyond its current interface, someday including 360-degree walkarounds of products, video comments and reviews, and maybe even trying on clothes by mapping graphics of those garments onto a 3D model of yourself.

Amazon Windowshop