When a company buys ad space on a billboard, it wants as many people to see its product as possible. A good billboard for that? The 'Podium' ad wall in Dubai: a 33-story-high LED display that can be seen from a mile away. The LED wall is planned for an upcoming commercial building, and its designers are working on building the wall so that it won't block out all of the light reaching the offices it obscures — important for easing energy for lighting, heating and cooling, and making them feel less like bats in a cave.
Let's just hope they turn it off at night, or there's going to be irritated people for a solid mile.