HP packages laptop in its own bag, reduces shipping materials by 97%

When you buy a new computer, it always comes wrapped up in a box full of Styrofoam and all sorts of other packing materials, all of which you promptly toss in the garbage. What a waste. In a brilliant move, HP is selling its new Pavilion dv692 laptop in its own beautiful, recycled material laptop bag.

The only packing material in the bag with the laptop are some air bubbles. By ditching the cardboard and Styrofoam, HP has reduced its packing materials by a whopping 97%. This particular system is being sold at Wal-Mart and Sam's Club, but we're hoping that HP will start selling more of their laptops like this and other companies take notice. It doesn't get much smarter than this.

PlanetArk, via Gizmodo