Did your newsstand blink at you last week? That was probably Esquire magazine, which printed 100,000 copies of its October issue with an electronic cover featuring animation. Made using the relatively new technology E Ink (also found in e-readers from Amazon and Sony), the flashy cover commemorates the magazine's 75th anniversary. The result: Blinking coverlines that jump off the page and demand to be read. Maxim must be feeling pretty jealous this month.
That's all well and good, but how does this thing work exactly? We had to know, so we got the same team that smacked around Pleo and turned them loose to methodically dissect the Esquire cover. See all the magazine gore you can handle in the video above.