See if you can make any sense of this teaser ad starring two of the richest guys in their respective fields. Ad agency Crispin Porter & Bogusky takes a sideways approach at salvaging the reputation of Microsoft Vista with this 90-second flight of fancy starring Bill Gates and Jerry Seinfeld, not exactly advertising the company's products, but making an impression nonetheless.
The spot debuted last night during the NFL opening game on NBC. Without taking a swipe at any other companies, it manages to create an edgy atmosphere of borderline mental illness. I like it. It almost makes me feel guilty to laugh. I get it. This spot is so odd, it will create buzz all across the blogosphere, arousing the ire of haters while amusing those with a satirical sense of humor. That's success in any adman's book. Can't wait to see the rest of these.
Via Ad Age