Digital Stalker: NEC display knows your sex, age and shopping habits

Britain's ubiquitous CCTV video surveillance network has nothing on Japan's Orwellian nightmare in the making. One of the country's top electronics firms, NEC, has just announced a new plasma display fitted with a tiny camera that can accurately identify a person's age and sex in order to target them with specific advertisements.

Shoppers interested in what they're being peddled can simply hold their cell phones near the 50-inch display and a QR code containing a URL with more product information will be beamed to their handset. We'll spare you the over-used Minority Report references and simply suggest that someone out there get to work developing camera foiling supermasks to assist those of us still interested in a smattering of privacy.

Times of India

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