Lunar Design wants to turn you into a walking billboard. The Blu Jacket is a design concept that uses flexible organic e-paper to show passersby your mood, subway maps as you see here, or can even play video advertisements to annoy (or enlighten) everyone in sight. Reminding us of Blade Runner, it’s a concept that could be used for good or ill.

We like the idea of electronic fabric, but if this jacket is actually constructed anytime soon, it will cost tens of thousands of dollars. So what? That’s what we like about design concepts — creators can be as optimistic as they dare, in this case hoping that someday soon flexible, organic OLED tech will cost the same as combed cotton. Dream on.

Lunar Design, via Gizmo Watch