If I was a rich man, I'd hire a full time masseuse to follow me around everywhere constantly rubbing my back and shoulders so I was always relaxed. Unfortunately, I am not a rich man, so I can't afford such a luxury.
I guess this backpack is the next best thing. It's a massaging backpack, constantly vibrating and pummeling away on your upper back to give you the relaxation you so deserve and crave. Sure, it'll make you look like a pretty serious jackass, but so will having a guy walking around behind you rubbing your shoulders. It's a small price to pay for comfort and relaxation.