I doubt you're going to save the environment by buying SWEDX's LCD TV that's "embedded in natural wood," but damn it sure looks nice, doesn't it? And that's all that really matters. The TV's themselves have 1920x1080 resolution, come in 40" and 46" sizes and have two HDMI inputs. That's all SWEDX is saying about them now, but they promise further specs and pricing soon. They'll come in two types of wood, beech and sapele.