McDonald's decided that promoting its disgustingly large Big 'N' Juicy burger with equally giant napkin dispensers would be a good idea. After all, who wouldn't want to follow up eating a massive artery clogging hunk of meat by killing a few trees in one easy blow? The campaign was the brainchild of the DDB agency in Sweden, and as far as we can tell these advertisements are only in Swedish McD's (where apparently they have vast quantities of giant messy burger eaters...who knew?).
Thank you for your loyal readership! And look for our sister site, Blastr, To start reporting more on the world of innovative technology, science and design. Go to Blastr.com now