CES New: Philips FlatTVs are surrounded by light

While other companies focus on creating the thinnest television ever, Philips has a different strategy. Today the company introduced its Design Collection, a slew of products that are supposed to be masculine and feminine at the same time: to "touch the heart as well as the head," according to the company's CEO for Consumer Lifestyle.

What do the masculine/feminine televisions look like? They resemble the old iMacs: flat screen with a white border, though in this case the colors from the LCD illuminate the white frame when the television is on. Though their presentation was offensive and sexist, the televisions do look pretty sleek. The 7000 FlatTV line has invisible speakers, 1080p, and a motion response rate of 2 milliseconds. The models start at $1,700 and will roll into stores beginning in March.