CES 2008: Lava MP3 player shuffles 2GB of tunes for $40

We're usually pretty skeptical about inexpensive iPod imitators, mostly because they're not very inexpensive. But today we met Truly's Lava, a cute and tiny portable music player that has 2GB of memory, can operate on shuffle or run songs in order, and only costs $40. It's quite light and we assume that it costs about $4 to make, but we dug its Chicklet size, and the fact that it had double the capacity of an iPod Shuffle. No clip though, so you have to wear it on a lanyard.