When the word Hyundai comes up, we Americans think of cheap rental cars. But the Korean company is capable of making much more expensive high-end products — art, even — whose price could buy you several American Hyundai vehicles.
This year at CES the company was showcasing this impressive folding screen: a room divider that sports four LCDs, one for each panel of the screen. The screens play images that look like a screensaver, if a beautiful and elaborate one. The ink-drawing style images of cranes, lily pads, and rose petals are animated, with animals flying from one pane to another on a long, memorizing loop. The screen isn't for sale in the United States yet, but a spokesman told us that if it were, it would be priced in the $70,000 range, not necessarily because the technology is so expensive but because it's art. Who knew Hyundai could be so classy?