Double Happiness Jeans has an intriguing business plan involving a giant printer, a dress made of meat (images), a sweatshop in Second Life and printable cloth. Actually the meat dress (called the Meat Mini) is just a way to test out the concept of “telematics,” which basically boils down to creating virtual clothes in Second Life, then printing and assembling them in the real world (a.k.a. First Life).
Double Happiness relies on Second Life residents who will work in a virtual sweatshop to create virtual jeans that are telematically translated into the real world that people (real ones) can buy and wear. In return, the residents will earn 200 Linden dollars an hour so they can buy more virtual stuff in Second Life. Available jobs include laser cutters, dye vat operators, jaquard loom weavers, quality control and supervisors.
The prototypes were made with a polyester fabric and shown off at the recent Holiday Hackshop held by the Eyebeam art and technology center. But people weren’t too thrilled with how the polyester felt, so Manager of Operations Stephanie Rothenberg plans to use a cotton fabric for the final product.
Rothenberg and crew are going to haul their giant printer to the Sundance Film Festival this January for their first sales event, where they’ll be hawking jeans produced on the spot for $25-30. The rest of us can buy them on the Web starting in February.
Seen modeling some printable prototypes are Jessica Banks (meat dress), Drayton Hiers (apron), Andrew Mahon (messenger bag) and a LOL Cats fan.