Clearly aimed at female gadget fiends, Sony's new Walkman NW-E013 set of mp3 players will likely be a hit with the ladies this holiday season. Offering 1-gigabyte of memory, the tiny lipstick-like devices come in sky blue, hot pink, and, well... you get the idea.

And just in case anyone had any doubts about the targeted demographic, Sony even created a set cutesy little carrying cases with straps for the devices. If you've been lamenting the fact that your girlfriend doesn't understand your fascination with gadgets, this might be your chance to convince her to come over to the dark side for just 10,980 yen ($101.52) starting December 19th here.

Via Sony