Let's be honest here: looks are pretty much just as important as how well a gadget works in many instances. As long as a product isn't complete crap in the functionality department, having a really slick casing on it does wonders for the cool factor.
Just take a peep at this BlackBox from GEAR4. It's a Bluetooth speaker that can stream music from your phone or any other Bluetooth-enabled device. Great. But the real story is how it looks: a shiny black finish accented by an LED equalizer that moves in tune with your music. How sweet is that? For $210 you get the speaker, a remote, and a carrying case. Who cares what it sounds like; just look at it!