Creative targets iPod shuffle with Zen Stone

Creative's Zen MP3 players haven't proved to be iPod killers, but the line has amassed a healthy following as the most visible Apple alternative. Today, Creative announced its iPod shuffle competitor, the Zen Stone — only eight months after the second-generation iPod shuffle!

The Stone is a 1-gigabyte player with a drag-and-drop interface that retails for a refreshingly inexpensive $40, or the price of some iPod cases. It works with MP3, WMA and WAV files, and some Audible formats. It doesn't have a built-in clip like the iPod shuffle does (it would take away from the stone shape, we suppose), but accessories are on their way, including, of course, a shirt clip. And It seems to be shipping now from Creative's website, but only in black. White, red, blue, pink and green stones should be coming soon.

Zen Stone, via Gizmodo