You're a unique and beautiful snowflake, one in a million, and one of a kind. So why should you be stuck with the same boring RAZR phone as everyone else? Don't you want to like, express your individuality? Of course you do, just like everyone else does.
Chris Kujawski's Blank phone concept is a phone encased entirely in an OLED screen. This allows you to slap whatever awesome Hello Kitty design you want on it, really letting your phone say "Hello world! I enjoy Hello Kitty and am also an individual!" You know, so you don't have to. It's only a concept at the moment, but it's not out of the realm of possibility to have phones with this sort of design hitting the market in a few years. Finally, a chance for you to really let the world know who you are via a mass-marketed consumer electronics device.