While wearing EgoKast's video belt buckle, you'll have a new way to "show the world what's on your mind" — that is, if your mind is located just slightly above your crotch and comes preloaded with fragmented, stoned-out video clips and one-word declarations like "Ibiza" or "Space". Fortunately the retail price of $289 includes a 512-MB SD memory card to store your own personalized transmissions. The stainless steel-encased, 3.5-inch LED screen has 320 x 240-pixel resolution and supports most standard video and audio formats (MP3, AVI, WAV, MP4), enabling the EgoKast digital media player to double as both a personal advertisement and a music player. With an additional slideshow function, you could easily arrange for a steady stream of family vacation photos to play just below your studded navel for about five hours. With digital media technology becoming more and more integrated into our daily clothing, it's only a matter of time until our personal identity, marketing campaigns, and popular iconography will be synthesized into one fluid skin of light, color, and sound.