The first HD DVD player, Toshiba's HD-XA1, is now on sale in Japan. HD DVD is one of the two mutually incompatible formats that put high-definition movies on disc, the other being Blu-ray. Retailing for 110,000 yen ($935), the HD DVD player will come to U.S. stores in mid April (selling for $800), at the same time movies in the format will be available. Blu-ray is due to go on sale May 23rd.… New photo-sharing Web sites are giving the popular Flickr a run for its money. In addition to sharing photos, BubbleShare and Riya boast extra features like digital face recognition and tagging, automatic downloading of photos to friends' computers, and slide shows with audio that can be put into any Web page. Neither site charges fees, instead making money through advertising.… Apple, Bose, and Dell are the most trusted names in electronics, according to a survey conducted by Forrester Research. Among 48 technology brands, the trio scored the highest on the trust scale, with Bose and Dell also placing high in terms of potential growth. The survey's least trustworthy and most stagnant brand? Microsoft.