Today Sony revealed how much their upcoming Blu-ray Discs would cost, becoming the first major studio to weigh in on the price issue (not too surprising, considering the company helped develop the technology). Blu-ray, of course, is one of the two formats coming out this year that will put movies on disc in high definition — so when you watch them on an HDTV they'll give you a much sharper picture than a standard-definition DVD does. The wholesale price of new movies on BD (Really? You're going with "BD"?) will be $23.45, while older flicks from the Sony catalog will be $17.95. That's about 20% more than where DVD's at. The wisdom of charging more for a disc that most likely won't even play on DVD players is debatable, but remember: this is the company that priced Super Audio CDs (SACDs) higher than CD versions of the same titles. Never heard of SACD? Let's you know how wise that strategy is. Still, even though Sony's wholesale prices are set, stores are free to set the retail price at whatever works for them. CNet and Reuters are reporting that you can expect to see BDs in stores this summer, which is theoretically a few months after Blu-ray's competitor, HD DVD, makes its March debut. — Peter Pachal