Technology and advertising have a special relationship. As do beer and technology. So it’s no surprise that beer, technology and advertising would finally come together to create what is being marketed as the “first interactive bottle.”
The Heineken Ignite is the self-proclaimed interactive brew, though “interactive” might be a bit of a stretch. It’s a beer bottle with a green plastic base that has an LED and some wireless sensors that time that LED to flash along with music or light up when you take a sip.
Immediately, it seems the idea will boost sales, though. I’ll admit that even though the idea sounds pretty basic, I wouldn’t mind trying one. After the novelty wears off, though, the concept seems fairly absurd. I mean, would you want a beer that lights up every time you take a sip?
Heineken is betting on the fact that this is enough of a pull to have consumers choose their beer over the other big names. Whether it is remains to be seen: the bottles won’t be out for a few months.
My biggest question is probably everyone’s: does this mean the bottles will cost more?