The chances of Google Glass being a simple flash in the pan, in terms of innovative technology, are increasingly slim as the hype surrounding the device is beginning to inspire an entire ecosystem despite the fact that it hasn't even launched yet. Several new reports indicate that, like the iPhone before it, Glass may actually change the face of the computing industry through sheer force of will.
According to a report from 9to5Google,Google is planning to hire a team of 40 advisors to work directly with celebrities, members of the media, and developers. The purpose of the team is reportedly to offer support for the early adopters who have been accepted into Google's Glass Explorer program. The special team will also reportedly work in retail outlets in New York, Los Angeles, and San Francisco.
Adding to this latest development is the news that some of Silicon Valley's top investors have formed a group called the Glass Collective specifically made to seed the U.S. with new startups focused on applications for Glass. The investor group includes Andreessen Horowitz, Google Ventures, and Kleiner Perkins Caufield & Byers (KPCB), an early backer of the Jawbone Up fitness tracker.
KPCP is also the company that dropped a cool $100 million during the early days of the iPhone to help spur new iOS app development. So, while no dollar amount has been revealed in terms of the Glass Collective investment fund, it's clear that we're about to see a bunch of very ambitious new companies sprout up devoted to the Glass device.