Japanese handset makers, normally ahead of the curve, were trounced by smartphone offerings from the likes of Apple and South Korea's Samsung. This state of affairs has resulted in the country's cellphone makers leaning even more heavily on the cellphone gimmickry it has long been known for, and this latest release from Willcom is no exception.
At just two-inches tall, the Phone Strap 2 is billed as the world's smallest and lightest cellphone ever. Featuring what the company calls an ultra-compact one-inch display, the phone comes with a retractable antenna and offers two hours of talk time. The image the company shows of the phone sitting next to a box of Frisk breath mints is meant to illustrate the small scale of the device, but for Westerners not familiar with the Japanese candy, that box (see gallery) is about the same size as a box of Tic Tacs.
Willcom will offer the tiny phone for about $380 domestically as a limited edition item with only 12,000 units available starting on March 21. You can take a closer look at the Phone Strap 2 in the gallery below.