Designed by ADR Studio last year, the Socialmatic Instagram concept looked like a camera that Polaroid would build if it didn't spend all its money hiring Lady Gaga to be its creative director. Fast forward a year later, and Polaroid now has the rights to produce the camera, which will officially be called the "Polaroid Socialmatic Camera."
Actual product specs are forthcoming in the next few months, but as you can see in the concept mock-ups below, the plan (for now) still retains the Instagram-ish icon design. Assuming Polaroid doesn't mess around with the concept specs, the Socialmatic could have a 4.3-inch touchscreen, 16GB of internal storage, Wi-Fi and Bluetooth, interchangeable lenses, LED flash, a built-in printer and support for different kinds of ink cartridges. The original Socialmatic camera concept also wanted to include QR codes on each printed picture to make following users and sharing printed pics to social networks easier.
Until we get more details, we have no idea if the Socialmatic will be a single-purpose camera built specifically to shoot, print and share Instagrams like the original concept. It's possible the Socialmatic will connect to other social networks as well. At the right price and with the right balance of features, we think the Socialmatic has real potential.
Today's Polaroid is full of lackluster Android-powered cameras and Zink instant cameras. It needs a new hit to its classic instant film camera. ADR Studio's Socialmatic concept camera could be just the product to return the company back to its glory days.