Puma creates biodegradable apparel line, encourages recycling

Puma InCycle
Credit: Puma

While we've seen biodegradable clothing slowly hitting the fashion scene, Puma is making the trend more accessible by introducing its own larger scale line of biodegradable apparel and accessories. What isn't biodegradable is recyclable via "Bring Me Back" programs being introduced into stores. They are calling it the InCycle collection.

The collection, which includes shoes, clothing and accessories, only contains items able to be broken down in one of two processes. Materials in the "Biological Cycle" are organic, non-toxic fibers able to be broken down by microorganisms into biological nutrients that can go back into the Earth. Then there are items in the "Technical Cycle" - things like metal or plastic fastenings or special textiles would be harvested by the Bring Me Back program and then sent back to factories to be used in new items.

The line will be available next month and contains items like the Puma Track Jacket which is made of 98% recycled polyester harvested from PET bottles, and can return to polyester granulate at the end of its life, ready for future use. The sneaker has an upper made from a mix of organic cotton and linen and a sole made from a biodegradable plastic APINATbio – a new biodegradable material that can be shredded into its component materials before being composted into natural humus.

Other items, such as the Puma Backpack, will rely on the Bring Me Back program launching with in-store recycling bins next month as well. Operated by global recycling company I:CO, the program will either ensure composting or shipping/recycling the individual components. Customers can even bring back items from other companies.

The program has earned the InCycle collection in conjunction with the Bring Me Back program the "Cradle to Cradle Certified Basic" certification. There are rigorous sustainability standards required: 1) the use of environmentally safe and healthy materials; 2) design for material re-utilization including recycling and composting; 3) renewable energy and management of carbon; 4) water stewardship; and 5) social fairness.

Puma's goals with the program are not only to use sustainable materials and processes, but via the visibility it can give to make consumers better aware of their carbon footprint, how consumer goods impact oil and other resource consumption, and how they can make a difference.

The fact the clothes and accessories are cut to Puma's latest fashion standards doesn't hurt. Looking sporty and helping save the world even in a small way is pretty easy to like.

Puma, via Earthtechling, Gizmag