Google may open its own retail stores later this year

Credit: Scott Beale

Apple has stores. Microsoft has stores. Even Samsung has stores. And now Google is reportedly preparing to open its own retail stores by the end of the year to raise awareness of its flagship products, including Google Glass.

The report comes from 9to5Google's Seth Weintraub (he was the first to break news on Google Glass):

"The mission of the stores is to get new Google Nexus, Chrome, and especially upcoming products into the hands of prospective customers. Google feels right now that many potential customers need to get hands-on experience with its products before they are willing to purchase."

Weintraub says Google Glass is one of the driving forces behind the company's plans to open physical retail stores, since most people wouldn't be able to understand its potential without trying them on for themselves. The Google stores will also showcase new Google X projects such as its self-driving cars.

Opening brick and mortar stores might seem counterintuitive for Google, an Internet company, but it's the only way to go if it wants to put a Nexus in every person's hands and  Glass on every person's face.

Via 9to5Google

For the latest tech stories, follow DVICE on Twitter
at @dvice or find us on Facebook