Intel is building its very own set-top box with a Web TV service this year according to AllThingsD. While the company won't be breaking new ground by offering "a la carte" programming, it will face a challenge convincing people to let a camera watch their every movement while they take in an episode of Glee.
In an interview with AllThingsD, Intel's corporate vice president Eric Huggers said that its set-top box will have a built-in camera that provides suggestions based on a person's movements and TV viewing habits:
“My kids may watch programming geared toward them, and I’ll watch programming geared toward me. If there’s a way to distinguish who is watching what, advertisers can then target ads at the proper parties.”
Huggers went on saying that today's TVs don't know anything about the viewers, but tomorrow, Intel's set-top box will be smart enough to serve relevant content to the viewer just by knowing who is sitting in front of the screen. The ultimate goal is to make targeting programs to specific users a seamless experience.
But getting TV viewers to let a camera watch them won't be easy, admits Huggers. However, he does think that people will warm up to it over time, considering how every modern "smart" device now has a camera that could potentially spy on you. For those who think an intelligent camera is just too creepy, there's a flap to cover the lens up.