Extension cords and power strips are usually ugly and unwieldy, but useful. They exist, generally, to give you extra outlets and to ward off damaging voltage spikes. A Netherlands-based company called Allocacoc is reinventing the power strip with the adorably charming modular PowerCube, even more so than when Quirky did with its Pivot Power.
Allocacoc says the PowerCube solves three key problems with standard power strips. The first is the PowerCube can be mounted anywhere with a special little dock — quickly and easily. Second, cables plugged into the PowerCube won't ever block each other because they will each face a different direction. And if there are adapters that are too large, the outlet's direction can be rotated to to prevent blockage. Third, the PowerCube modular, which means additional PowerCubes can be plugged into each other to create a larger strip when needed.
Theoretically, there is no limit to how many PowerCubes can be attached, so long as the devices plugged in don't suck more than 2,500 watts combined. However, Allocacoc suggests no more than three PowerCubes to be attached together. In the event that someone did exceed the 2,500 limit, Allocacoc says the fuse in your fuse box would automatically kill power to it, anyway.
There are four different types of PowerCubes available. The green PowerCube has five outlets and will cost $12.95. The grey outlet is the most expensive model and comes with extension cord, four outlets and two USB ports for $24.95. There's also a blue PowerCube with four outlets and two USB ports and a red PowerCube with an extension cord and five outlets, both of which will be priced in-between — those price are still being determined.
Allocacoc is currently only selling the PowerCube in the Netherlands, but is hoping to grab some distributors to sell them internationally. PowerCubes with plug types for Asia, the U.K., France and other regions are also in the works.
Colorful and functional, the PowerCube is easily one of simplest but most impressive demos we saw at CES 2013.
Posted on location at CES 2013 in Las Vegas. All photos taken by Raymond Wong for DVICE.