Facebook confirms plans to monetize Instagram

Ahh, a day of social media news. Facebook has been on the slow train to monetization, which led a whole mess of people to speculate on whether or not it would monetize Instagram. The photo service is pretty ubiquitous at this point, and the idea of not monetizing it seems insane.

Well, no one at Facebook is insane, turns out. Facebook VP of Global Marketing Solutions Carolyn Everson confirmed that there will be monetization of some form, though they haven't figured out what that form will be.

"There are many brands that use Instagram right now to try to get a feel for how to engage with their followers. We will definitely be figuring out a monetization strategy," Everson said.

The obvious guess is that we'll be seeing ads pop up, either thorough the application itself or via its use on Facebook. The big question remains: will this change the Instagram experience? Seems highly doubtful. There'd be a lot of unhappy people with food going unphotographed if so.

The only thing we can be sure of is that people will undoubtedly be unhappy when this change occurs!

Via The Verge

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